I don’t know that it is entirely manipulative or insincere, even if the founders of Farmkind are themselves vegan and support veganism. I think that they are trying to put forward a perspective and highlight a perspective that is also consistent with funding effective animal charities:
“I love consuming animal products and I am not giving that up. But I also think it’s fucked up and wrong how animals are treated in the factory farming system.”
And then they would initially use the interesting contrast between that and the vegan community to generate attention, while then emphasizing the commonality. That animals shouldn’t be tortured and we can all do something to help make that stop.
I think that Farmkind is right that embracing people who have that perspective and validating that perspective may be part of growing the big tent, through not just funding but through engagement with the political process as well.
It seems like there were some execution issues here, but I hope that the appetite for creative and new ways to try to engage with the omnivorous supermajority continues growing.
I don’t know that it is entirely manipulative or insincere, even if the founders of Farmkind are themselves vegan and support veganism. I think that they are trying to put forward a perspective and highlight a perspective that is also consistent with funding effective animal charities:
“I love consuming animal products and I am not giving that up. But I also think it’s fucked up and wrong how animals are treated in the factory farming system.”
And then they would initially use the interesting contrast between that and the vegan community to generate attention, while then emphasizing the commonality. That animals shouldn’t be tortured and we can all do something to help make that stop.
I think that Farmkind is right that embracing people who have that perspective and validating that perspective may be part of growing the big tent, through not just funding but through engagement with the political process as well.
It seems like there were some execution issues here, but I hope that the appetite for creative and new ways to try to engage with the omnivorous supermajority continues growing.