I think this is especially likely given that they were targeted based on membership in Facebook groups. Belonging to a Facebook group indicates higher identity formation, and the people who are in more groups and hence are more likely to be currently vegetarian are more likely to be picked up.
I think I follow you here. Facebook’s ad engine is more likely to target people that have liked several of our selected groups / terms. Liking multiple groups indicates stronger identification with being veg, so these people are more likely to still be veg, as opposed to people who liked one but not the others. Is that right?
I think this is especially likely given that they were targeted based on membership in Facebook groups. Belonging to a Facebook group indicates higher identity formation, and the people who are in more groups and hence are more likely to be currently vegetarian are more likely to be picked up.
I think I follow you here. Facebook’s ad engine is more likely to target people that have liked several of our selected groups / terms. Liking multiple groups indicates stronger identification with being veg, so these people are more likely to still be veg, as opposed to people who liked one but not the others. Is that right?