I really like that expression! I think it could be effective, but I think that testing might be helpful finding an effective conversion strategy. For instance, test out that expression vs other marketing methods to a group of college students and survey how many start donating more effectively. I think, also, an emotionally gripping “try not to cry” video could wins people hearts. It would cost money to produce, but could yield excellent returns.
Thanks for the feedback! Yup, it would be wise to test it. Good point about videos! I think imagery of various sorts would be a vital part of conveying the message.
I really like that expression! I think it could be effective, but I think that testing might be helpful finding an effective conversion strategy. For instance, test out that expression vs other marketing methods to a group of college students and survey how many start donating more effectively. I think, also, an emotionally gripping “try not to cry” video could wins people hearts. It would cost money to produce, but could yield excellent returns.
Thanks for the feedback! Yup, it would be wise to test it. Good point about videos! I think imagery of various sorts would be a vital part of conveying the message.