For what it’s worth, I haven’t had any success with Instagram promotions for EA at Georgia Tech. I tried promotions for two posts announcing upcoming events, targeting young adults in Georgia interested in Georgia Tech. (It seems that Instagram doesn’t allow you to match for people interested in x AND y, only x OR y, so we can’t narrow the audience to a certain subset of Instagram users at Georgia Tech.) Though we reached over 1,000 people, we’ve gotten zero engagement in terms of likes, follows, or promotion taps. For reference, here are the two posts that we’ve tried promoting: example 1, example 2
In the future, we might try Facebook ads. But it seems that with Instagram ads, a university group like us would have to be much more thoughtful about social media advertising to have a successful advertising campaign. So far, regular (free) publicity to Georgia Tech mailing lists and Reddit have been much more successful than Instagram promotions.
For what it’s worth, I haven’t had any success with Instagram promotions for EA at Georgia Tech. I tried promotions for two posts announcing upcoming events, targeting young adults in Georgia interested in Georgia Tech. (It seems that Instagram doesn’t allow you to match for people interested in x AND y, only x OR y, so we can’t narrow the audience to a certain subset of Instagram users at Georgia Tech.) Though we reached over 1,000 people, we’ve gotten zero engagement in terms of likes, follows, or promotion taps. For reference, here are the two posts that we’ve tried promoting: example 1, example 2
In the future, we might try Facebook ads. But it seems that with Instagram ads, a university group like us would have to be much more thoughtful about social media advertising to have a successful advertising campaign. So far, regular (free) publicity to Georgia Tech mailing lists and Reddit have been much more successful than Instagram promotions.
Thanks for sharing your experience! We haven’t tried Instagram ads. Would like to hear if Facebook ads ends up working for you!