Came up to this post while wondering why I never saw an add of effective altruism or organisations being part of it, despite FB obviously generated me as interested person in ecological problems, animal welfare and climate change etc, as I very frequently receive ads from diverse charity organisations of that field.
Part of the question was answered when I read from the 80000 hours targeting—I am female, live in a country that doesn’t have English as native language and I am older (39) than their usual target audience and not a tech nerd (definitely a nerd and science interested though, as I stumbled across the community via YouTube influencer advertisement in a science video). Nevertheless, I could imagine that despite career advice is less pressing for most people of my age, donating could especially work better when people already have a stable income and the family and job situation settled?
When I quick checked the fb sides of giving what you can, effective altruism, give well and 80000 hours fb transperency just told me there were no ads running.
I wouldn’t call myself a marketing expert, but as a musician, I constantely have to work with ads to grow my reach and it definitely brings results.
How successful a fb/insta/youtube advertisement is, is also highly dependent how you build your campaign and how your creative (the ad itself) looks. Usually split testing helps to narrow down what’s working best and different types of campaigns work differently well depending on the time the algorithm could learn which targets work best. Also I have to correct the error that video ads aren’t possible at fb/insta. And the error that layering on insta ads isn’t possible. Be aware that you have completely different options if you just boost a post or create campaigns in the ads manager. The post boost is more the “ads for beginners” option that makes it easy to create ads but with the price of loosing many options.
Came up to this post while wondering why I never saw an add of effective altruism or organisations being part of it, despite FB obviously generated me as interested person in ecological problems, animal welfare and climate change etc, as I very frequently receive ads from diverse charity organisations of that field. Part of the question was answered when I read from the 80000 hours targeting—I am female, live in a country that doesn’t have English as native language and I am older (39) than their usual target audience and not a tech nerd (definitely a nerd and science interested though, as I stumbled across the community via YouTube influencer advertisement in a science video). Nevertheless, I could imagine that despite career advice is less pressing for most people of my age, donating could especially work better when people already have a stable income and the family and job situation settled? When I quick checked the fb sides of giving what you can, effective altruism, give well and 80000 hours fb transperency just told me there were no ads running. I wouldn’t call myself a marketing expert, but as a musician, I constantely have to work with ads to grow my reach and it definitely brings results. How successful a fb/insta/youtube advertisement is, is also highly dependent how you build your campaign and how your creative (the ad itself) looks. Usually split testing helps to narrow down what’s working best and different types of campaigns work differently well depending on the time the algorithm could learn which targets work best. Also I have to correct the error that video ads aren’t possible at fb/insta. And the error that layering on insta ads isn’t possible. Be aware that you have completely different options if you just boost a post or create campaigns in the ads manager. The post boost is more the “ads for beginners” option that makes it easy to create ads but with the price of loosing many options.