As to costs, I’d have to dig further but looking at the net profit margin for Meta as a whole suggests a fairly significant adjustment. Looking at the ratio between cost of revenue and revenue suggests an even larger adjustment, but is probably too aggressive of an adjustment.
If Meta actually spent $200 per user to achieve the revenue associated with Facebook, that would be a poor return on investment indeed (i.e., 0%). So I think comparing its revenue per user figure to the Forum’s cost per user creates too easy of a test for the Forum in assessing the value proposition of its expenditures.
As to costs, I’d have to dig further but looking at the net profit margin for Meta as a whole suggests a fairly significant adjustment. Looking at the ratio between cost of revenue and revenue suggests an even larger adjustment, but is probably too aggressive of an adjustment.
If Meta actually spent $200 per user to achieve the revenue associated with Facebook, that would be a poor return on investment indeed (i.e., 0%). So I think comparing its revenue per user figure to the Forum’s cost per user creates too easy of a test for the Forum in assessing the value proposition of its expenditures.