I think the $500 figure is derived from ($2MM annual spend / 4000 monthly active users). The only work monthly is doing there is helping define who is a user. So I don’t think multiplying the figure by 12 is necessary to provide comparison to Facebook.
That being said, I think there’s an additional reason the $200 Facebook figure is inflated. If we’re trying to compare apples to apples (except for using revenue as an overstated proxy for expenditure), I suggest that we should only consider the fraction of implied expenses associated with the core Facebook experience that is analogous to the Forum. Thus, we shouldn’t consider, e.g., the implied expenditures associated with Facebook’s paid ads function, because the Forum has no real analogous function.
I think the $500 figure is derived from ($2MM annual spend / 4000 monthly active users). The only work monthly is doing there is helping define who is a user. So I don’t think multiplying the figure by 12 is necessary to provide comparison to Facebook.
That being said, I think there’s an additional reason the $200 Facebook figure is inflated. If we’re trying to compare apples to apples (except for using revenue as an overstated proxy for expenditure), I suggest that we should only consider the fraction of implied expenses associated with the core Facebook experience that is analogous to the Forum. Thus, we shouldn’t consider, e.g., the implied expenditures associated with Facebook’s paid ads function, because the Forum has no real analogous function.