Sir Robert Lambert Baynes and his refusal to escalate the War of the Pig … but in fairness that one would probably not have spiraled out of control in any case.
On the corporate front, the only example I can think of is SC Johnson’s choice to discontinue the use of PDVC in manufacturing Saran Wrap. It could be argued that this choice was just sensible risk management in response to FDA warnings; but the CEO, Fisk Johnson, seemed sincere enough in offering his rationale for the decision (“The goodwill of people is the only enduring thing in any business. The rest is shadow,”).
Frances Oldham Kelsey also deserves a shoutout for more or less single-handedly preventing a hundred thousand or more birth defects despite considerable corporate pressure.
Sir Robert Lambert Baynes and his refusal to escalate the War of the Pig … but in fairness that one would probably not have spiraled out of control in any case.
On the corporate front, the only example I can think of is SC Johnson’s choice to discontinue the use of PDVC in manufacturing Saran Wrap. It could be argued that this choice was just sensible risk management in response to FDA warnings; but the CEO, Fisk Johnson, seemed sincere enough in offering his rationale for the decision (“The goodwill of people is the only enduring thing in any business. The rest is shadow,”).
Frances Oldham Kelsey also deserves a shoutout for more or less single-handedly preventing a hundred thousand or more birth defects despite considerable corporate pressure.