Thanks for the writeup! Really interesting to get a better picture of this.
Just to add some extra info about the effects of EA Global and ‘Doing Good Better’ and Singer’s TED talk on GWWC member growth. It’s true EA Global last year didn’t lead to new members straight away, but 2 people joined later in the year citing EA Global as a way they first heard about Giving What We Can. In addition, after following up with participants individually, 7 took the pledge.
‘Doing Good Better’ has had a much bigger effect. 72 of the members who have signed up since July 2015 (11%) mentioned ‘Doing Good Better’ in response to the pledge form question of ‘How did you first heard about Giving What We Can?’, making up 6.5% of the overall responses to the question (people can select multiple options). The distribution of join dates for these members is fairly even, with higher numbers in January and February.
In total Peter Singer’s TED talk accounts for 10% of the responses to the ‘How did you first hear..?’ question. Again the proportion of members influenced by this seems pretty steady over time.
(In case unclear, I work at Giving What We Can :) )
Thanks for the writeup! Really interesting to get a better picture of this.
Just to add some extra info about the effects of EA Global and ‘Doing Good Better’ and Singer’s TED talk on GWWC member growth. It’s true EA Global last year didn’t lead to new members straight away, but 2 people joined later in the year citing EA Global as a way they first heard about Giving What We Can. In addition, after following up with participants individually, 7 took the pledge.
‘Doing Good Better’ has had a much bigger effect. 72 of the members who have signed up since July 2015 (11%) mentioned ‘Doing Good Better’ in response to the pledge form question of ‘How did you first heard about Giving What We Can?’, making up 6.5% of the overall responses to the question (people can select multiple options). The distribution of join dates for these members is fairly even, with higher numbers in January and February.
In total Peter Singer’s TED talk accounts for 10% of the responses to the ‘How did you first hear..?’ question. Again the proportion of members influenced by this seems pretty steady over time.
(In case unclear, I work at Giving What We Can :) )