I think the marginal value of a pre-order of What We Owe the Future is much higher than a pre-order of Gates’s book, as Gates’s book has a much higher baseline probability of ending up as a bestseller and receiving significant press coverage thanks to Gates’s fame.
I think the marginal value of a pre-order of What We Owe the Future is much higher than a pre-order of Gates’s book, as Gates’s book has a much higher baseline probability of ending up as a bestseller and receiving significant press coverage thanks to Gates’s fame.