I’ve been advised by people in PR that the most cost-effective way to do this would be to hire a team of 2-3 full-time people from the PR sector and pay them at market rates (so I guess ~$500k/year).
The quoted $500k/year is for all 2-3 of said full-time people, not $500k per person, right?
Yes, although this was a total guess, assuming $200k/person for two senior people and then $100k for a more junior person. I have no idea what good PR professionals earn.
There is also a practical issue of trying to have multiple people covering different markets/languages, but I guess you use consultants strategically to overcome that.
The quoted $500k/year is for all 2-3 of said full-time people, not $500k per person, right?
Yes, although this was a total guess, assuming $200k/person for two senior people and then $100k for a more junior person. I have no idea what good PR professionals earn.
There is also a practical issue of trying to have multiple people covering different markets/languages, but I guess you use consultants strategically to overcome that.