Hey—this is great, and very reassuring. It’s great that all this exists!
I would just point out one distinction, which is between ‘marketing’ and ‘PR’. I’m not well-versed in this, but this is how I understand it: marketing = trying to get people to do your thing (access your services, donate, come to your conference, join your movement); PR = managing the public’s perception of you (getting positive press, combating bad press, crisis management). I think the two often overlap (e.g. in general awareness raising) but aren’t the same.
If this is right, a lot of the above is marketing, where I completely agree that there have been great strides recently (e.g. more Comms directors at EA orgs, the EA Market Testing initiative, the new EA digital marketing agency etc. etc.); but there seems to me to be a lot less PR (e.g. managing mainstream press coverage). So while One for the World is an enthusiastic part of message testing to try to boost donations, we’re not aware of any efforts to place more positive press coverage of effective donations in general.
All that said, these are all great initiatives and it’s exciting to see them come to fruition.
Hey—this is great, and very reassuring. It’s great that all this exists!
I would just point out one distinction, which is between ‘marketing’ and ‘PR’. I’m not well-versed in this, but this is how I understand it: marketing = trying to get people to do your thing (access your services, donate, come to your conference, join your movement); PR = managing the public’s perception of you (getting positive press, combating bad press, crisis management). I think the two often overlap (e.g. in general awareness raising) but aren’t the same.
If this is right, a lot of the above is marketing, where I completely agree that there have been great strides recently (e.g. more Comms directors at EA orgs, the EA Market Testing initiative, the new EA digital marketing agency etc. etc.); but there seems to me to be a lot less PR (e.g. managing mainstream press coverage). So while One for the World is an enthusiastic part of message testing to try to boost donations, we’re not aware of any efforts to place more positive press coverage of effective donations in general.
All that said, these are all great initiatives and it’s exciting to see them come to fruition.