Could probably get more support if you presented it as not limited to veganism: a lot of people have dietary restrictions (ex: allergies) and this is a way supermarkets could compete for customers.
It would just be difficult to have the rigor for multiple restrictions out the gate. All you need is a couple of gluten poisonings to upend the whole project. Strategically, starting with one restriction can help them stress test the model and build out from there with great evidence for additional investors.
Could probably get more support if you presented it as not limited to veganism: a lot of people have dietary restrictions (ex: allergies) and this is a way supermarkets could compete for customers.
It would just be difficult to have the rigor for multiple restrictions out the gate. All you need is a couple of gluten poisonings to upend the whole project. Strategically, starting with one restriction can help them stress test the model and build out from there with great evidence for additional investors.