The key point, though, is that cases like Ocado and Albert Heijn are exceptions, not the norm. Most online supermarkets lack the resources and incentives to systematically review and continuously update tens of thousands of SKUs for vegan status.
I’d go a step further: I suspect many supermarkets are going to perceive an incentive not to do this because it raises uncomfortable questions in consmers’ minds about the ethical permissibility/goodness of their other items.
I wonder if this will be more palatable to them if “vegan” is just one of several filters, along with (e.g.) keto, paleo, halal, kosher. Right now the Whole Foods website has the following filters available—would it be such a stretch to have some identitarian ones?
I really don’t know.
I looked into this a bit when i was thinking about how hard it is to get high-welfare animal products at grocery stores (https://regressiontothemeat.substack.com/p/pasturism) and I made contact with a sustainability person at a prominent multinational grocery store and asked if they’d like to meet up during Earth Week to discuss such a filter. They did not write back. I relayed a version of this conversation to someone involved in grocery store pressure campaigns at a high-level, and that second person said, basically anything that implies that some of their food is better/more ethical than other options is going to be a nonstarter.
On the other hand, you’ve had some initial successes and it seems some grocery stores are already doing this! So I really hope it’s plausible. If you’re interested, I’m happy to flesh out the details of these prior interactions privately.
I’d go a step further: I suspect many supermarkets are going to perceive an incentive not to do this because it raises uncomfortable questions in consmers’ minds about the ethical permissibility/goodness of their other items.
I wonder if this will be more palatable to them if “vegan” is just one of several filters, along with (e.g.) keto, paleo, halal, kosher. Right now the Whole Foods website has the following filters available—would it be such a stretch to have some identitarian ones?
I really don’t know.
I looked into this a bit when i was thinking about how hard it is to get high-welfare animal products at grocery stores (https://regressiontothemeat.substack.com/p/pasturism) and I made contact with a sustainability person at a prominent multinational grocery store and asked if they’d like to meet up during Earth Week to discuss such a filter. They did not write back. I relayed a version of this conversation to someone involved in grocery store pressure campaigns at a high-level, and that second person said, basically anything that implies that some of their food is better/more ethical than other options is going to be a nonstarter.
On the other hand, you’ve had some initial successes and it seems some grocery stores are already doing this! So I really hope it’s plausible. If you’re interested, I’m happy to flesh out the details of these prior interactions privately.