The key point, though, is that cases like Ocado and Albert Heijn are exceptions, not the norm.
As a partial pushback (and for reference for any vegans!), 6⁄8 biggest UK supermarkets which allow online shopping have these sort of filters. (Proof here)
These are definitely different to the ‘whole website vegan toggle’ option, and only available on some subset of pages. They also miss the ‘norm-building’ impact of having a very visible ‘vegan toggle’. However, I’d tentatively doubt supermarkets would consider having the toggle, considering how crammed supermarket website homepages already are. (This of course probably isn’t representative for China, which I think is the main point in this post.)
Most online supermarkets lack the resources and incentives to systematically review and continuously update tens of thousands of SKUs for vegan status.
Tesco uses Spoon Guru to create/manage filters (according to their app). Seems like it could be a more tractable ‘off the shelf’ solution for other supermarkets.
As a partial pushback (and for reference for any vegans!), 6⁄8 biggest UK supermarkets which allow online shopping have these sort of filters. (Proof here)
These are definitely different to the ‘whole website vegan toggle’ option, and only available on some subset of pages. They also miss the ‘norm-building’ impact of having a very visible ‘vegan toggle’. However, I’d tentatively doubt supermarkets would consider having the toggle, considering how crammed supermarket website homepages already are. (This of course probably isn’t representative for China, which I think is the main point in this post.)
Tesco uses Spoon Guru to create/manage filters (according to their app). Seems like it could be a more tractable ‘off the shelf’ solution for other supermarkets.