Makes sense. Their analysis treats large donors differently, although they don’t mention anything about retention differences vs other pledgers. Given that GWWC say they “often already have individual relationships with them”, my guess is it’s probably slightly higher.
Makes sense. Their analysis treats large donors differently, although they don’t mention anything about retention differences vs other pledgers. Given that GWWC say they “often already have individual relationships with them”, my guess is it’s probably slightly higher.