summary: Combining the insights that 1) smokers already know smoking is unhealthy, 2) Thai’s society is hierarchical (where older people need to act as role models), a 5000$ ad was created about a kid asking an adult “Can I get a light?”. This went viral and increased calls to the hotline by 62% in 1 month.
summary: Combining the insights that 1) smokers already know smoking is unhealthy, 2) Thai’s society is hierarchical (where older people need to act as role models), a 5000$ ad was created about a kid asking an adult “Can I get a light?”. This went viral and increased calls to the hotline by 62% in 1 month.
https://creativesamba.substack.com/p/bangkok-smoking-kid-you-worry-about