James, thanks for highlighting the potential role that marketing could play in super-charging the efforts of EA organisations. I fully share and support your sentiment. There is a good reason why the biggest and most commercially successful brands and companies are already rigorously deploying the full strategic marketing toolkit. They know what effect strong integrated marketing has on the bottom line. So why are our organisations not making use of the same proven skills and competencies in support of all the positive change we want to see in the world? The best in class approaches to marketing are evidence-based, which makes me hopeful that the most progressive EA leaders incorporate the wisdom you’re sharing sooner rather than later.
James, thanks for highlighting the potential role that marketing could play in super-charging the efforts of EA organisations. I fully share and support your sentiment. There is a good reason why the biggest and most commercially successful brands and companies are already rigorously deploying the full strategic marketing toolkit. They know what effect strong integrated marketing has on the bottom line. So why are our organisations not making use of the same proven skills and competencies in support of all the positive change we want to see in the world? The best in class approaches to marketing are evidence-based, which makes me hopeful that the most progressive EA leaders incorporate the wisdom you’re sharing sooner rather than later.