One for the World has had the Double The Donation widget for a couple of years. Unfortunately, it is about to become considerably more expensive, as they are upgrading everyone to a service called Match365. The plus side of this is that it will search your database for people who could be getting matching and email them proactively, and try to smooth the process of them getting matching. The downside is that it’s fairly expensive (~$4k/year), but I think it’d still be positive ROI, at least in the first year (probably with diminishing returns after that).
One thing to point out is that DTD massively overclaims its success rate. For example, it emails me every month saying “52 people claimed matching at their companies via the widget on your website”, but it turns out this means 52 people searched for matching, and I would estimate 1-2 per month actually end up accessing it (based on our overall volume of incoming corporate matching).
One final note - @Neil Warren as you are at Google, is there a reason you aren’t using Benevity to do your donations, which automatically adds matching? If this is new to you, see if you can log in at google.benevity.org
One for the World has had the Double The Donation widget for a couple of years. Unfortunately, it is about to become considerably more expensive, as they are upgrading everyone to a service called Match365. The plus side of this is that it will search your database for people who could be getting matching and email them proactively, and try to smooth the process of them getting matching. The downside is that it’s fairly expensive (~$4k/year), but I think it’d still be positive ROI, at least in the first year (probably with diminishing returns after that).
One thing to point out is that DTD massively overclaims its success rate. For example, it emails me every month saying “52 people claimed matching at their companies via the widget on your website”, but it turns out this means 52 people searched for matching, and I would estimate 1-2 per month actually end up accessing it (based on our overall volume of incoming corporate matching).
One final note - @Neil Warren as you are at Google, is there a reason you aren’t using Benevity to do your donations, which automatically adds matching? If this is new to you, see if you can log in at google.benevity.org
I did not know about benevity. High value comment overall, thank you for your contribution!