I’m pretty confident that Marketing is in the top 1-3 skill bases for aspiring Community / Movement Builders.
When I say Marketing, I mean it in the broad sense it used to mean. In recent years “Marketing” = “Advertising”, but I use the classic Four P’s of Marketing to describe it.
The best places to get such a skill base is at FMCG / mass marketing organisations such as the below. Second best would be consulting firms (McKinsey & Company):
Procter & Gamble (P&G)
Unilever
Coca-Cola
Amazon
1. Product - What you’re selling (goods or services) - Features and benefits - Quality, design, packaging - Brand name and reputation - Customer service and support
I’m pretty confident that Marketing is in the top 1-3 skill bases for aspiring Community / Movement Builders.
When I say Marketing, I mean it in the broad sense it used to mean. In recent years “Marketing” = “Advertising”, but I use the classic Four P’s of Marketing to describe it.
The best places to get such a skill base is at FMCG / mass marketing organisations such as the below. Second best would be consulting firms (McKinsey & Company):
Procter & Gamble (P&G)
Unilever
Coca-Cola
Amazon
1. Product
- What you’re selling (goods or services)
- Features and benefits
- Quality, design, packaging
- Brand name and reputation
- Customer service and support
2. Price
- Retail/wholesale pricing
- Discounts and promotions
- Payment terms
- Pricing strategy (premium, economy, etc.)
- Price comparison with competitors
3. Place (Distribution)
- Sales channels
- Physical/online locations
- Market coverage
- Inventory management
- Transportation and logistics
- Accessibility to customers
4. Promotion
- Advertising
- Public relations
- Sales promotions
- Direct marketing
- Digital marketing
- Personal selling