One of the seminal texts in marketing science is The Long and The Short of it by Field and Binet. They argue that for maximum effectiveness, marketing should aim to create two distinct work streams and results; immediate sales and longer term sales.
They argue the tactics that go into either are distinct (e.g. short term = create a sense of urgency, long term = match brand associations with category associations).
This feels like a good analogy for AI Safety Advocacy / Governance—keep talking about short term things people can buy now (in an Australian context that is the AI Safety Institute) while maintaining salience on the long term (x-risk, a global Pause, etc).
The question shouldn’t be either/or, rather, its about how much (%) effort should go into either at any point in time.
One of the seminal texts in marketing science is The Long and The Short of it by Field and Binet. They argue that for maximum effectiveness, marketing should aim to create two distinct work streams and results; immediate sales and longer term sales.
They argue the tactics that go into either are distinct (e.g. short term = create a sense of urgency, long term = match brand associations with category associations).
This feels like a good analogy for AI Safety Advocacy / Governance—keep talking about short term things people can buy now (in an Australian context that is the AI Safety Institute) while maintaining salience on the long term (x-risk, a global Pause, etc).
The question shouldn’t be either/or, rather, its about how much (%) effort should go into either at any point in time.