At least for me, it was hard to tell the hierarchy of the content. I wonder if a table of contents might be helpful?
I think the issue stems from H3 and H4 tags being hard for me to tell apart, so a little confusing to subconsciously keep track of where I was in the document. Another problem could be the “What values unite effective altruism?” and “What are some examples of effective altruism in practice?” are H3 but “How can you take action?” and “FAQ” are H2 but in my mind they should all have been at the same level? Maybe just promoting the first two headers to H2 would be good enough to solve most of my confusion.
Also, the preview image when sending the link to someone on LinkedIn strikes me as a little odd and might hinder virality when it’s time to share it on social media.
Ideas for Iteration
If the intro article takes off and becomes the “top of the funnel” of effective altruism for a lot of people, optimizing the “conversion rate” of this article could have big downstream effects.
I would definitely encourage collecting 1 on 1 feedback by having people new to EA read the content in person and speak their thoughts out loud.
Qualitative feedback can also be gathered more quickly with a tool like Intercom to directly chat with people while they’re reading it and hear their thoughts / answer their questions.
It might also be a good idea to get some quantitative feedback with a tool like hotjar to see how far people scroll.
If the goal of the article is to get people intrigued with EA and diving deeper, perhaps emphasizing the “How can you take action” or the other parts in the “What’s next?” section with special graphics or banners kind of like the newsletter box would be helpful. Then you can A/B test different iterations to see what gets people to tap more.
Speaking of A/B tests, you might be able to squeeze out a few more percentage of engagement by experimenting with the order of the examples, the number of examples, which examples are shown, the actual words in the content itself, the preview image, etc.
Thanks Eddie. We’re planning to make some design tweaks and some edits in the coming weeks including a table of contents. I’ll post in the forum when this is done. To be clear, I wouldn’t recommend sharing widely until then.
I would definitely encourage collecting 1 on 1 feedback by having people new to EA read the content in person and speak their thoughts out loud.
We have done exactly that in the process of writing this essay!
Thanks for the feedback on the image preview—I hadn’t spotted that.
LOVE the new intro article!!
Feedback
At least for me, it was hard to tell the hierarchy of the content. I wonder if a table of contents might be helpful?
I think the issue stems from H3 and H4 tags being hard for me to tell apart, so a little confusing to subconsciously keep track of where I was in the document. Another problem could be the “What values unite effective altruism?” and “What are some examples of effective altruism in practice?” are H3 but “How can you take action?” and “FAQ” are H2 but in my mind they should all have been at the same level? Maybe just promoting the first two headers to H2 would be good enough to solve most of my confusion.
Also, the preview image when sending the link to someone on LinkedIn strikes me as a little odd and might hinder virality when it’s time to share it on social media.
Ideas for Iteration
If the intro article takes off and becomes the “top of the funnel” of effective altruism for a lot of people, optimizing the “conversion rate” of this article could have big downstream effects.
I would definitely encourage collecting 1 on 1 feedback by having people new to EA read the content in person and speak their thoughts out loud.
Qualitative feedback can also be gathered more quickly with a tool like Intercom to directly chat with people while they’re reading it and hear their thoughts / answer their questions.
It might also be a good idea to get some quantitative feedback with a tool like hotjar to see how far people scroll.
If the goal of the article is to get people intrigued with EA and diving deeper, perhaps emphasizing the “How can you take action” or the other parts in the “What’s next?” section with special graphics or banners kind of like the newsletter box would be helpful. Then you can A/B test different iterations to see what gets people to tap more.
Speaking of A/B tests, you might be able to squeeze out a few more percentage of engagement by experimenting with the order of the examples, the number of examples, which examples are shown, the actual words in the content itself, the preview image, etc.
Thanks Eddie. We’re planning to make some design tweaks and some edits in the coming weeks including a table of contents. I’ll post in the forum when this is done. To be clear, I wouldn’t recommend sharing widely until then.
We have done exactly that in the process of writing this essay!
Thanks for the feedback on the image preview—I hadn’t spotted that.