Bernadette, I’m confused. I did say we measured the rate of conversion from the people we draw to the website of charity evaluaters like TLYCS. What I am saying is what we take credit for, and what we can control.
I want to be honest in saying that we can’t take full credit for what people do once they hit the TLYCS website. Taking credit for that would be somewhat disingenuous, as TLYCS has its own marketing materials on the website, and we cannot control that.
So what we focus on measuring and taking credit for is what we can control :-)
Your comment above indicated you had measured it at one time but did not plan to do so on an ongoing basis: “However, we can’t control that, and it would not be helpful to assess that on a systematic basis, beyond that base rate” That approach would not be sensitive to the changing effect size of different methods.
Bernadette, I’m confused. I did say we measured the rate of conversion from the people we draw to the website of charity evaluaters like TLYCS. What I am saying is what we take credit for, and what we can control.
I want to be honest in saying that we can’t take full credit for what people do once they hit the TLYCS website. Taking credit for that would be somewhat disingenuous, as TLYCS has its own marketing materials on the website, and we cannot control that.
So what we focus on measuring and taking credit for is what we can control :-)
Your comment above indicated you had measured it at one time but did not plan to do so on an ongoing basis: “However, we can’t control that, and it would not be helpful to assess that on a systematic basis, beyond that base rate” That approach would not be sensitive to the changing effect size of different methods.
That’s a good point, I am updating toward measuring it more continuously based on your comments. Thanks!