I agree that the community should only have one label but the community has multiple goals and is seeking to influence very different target audiences. In each case, we need to use language that appeals to the target audience.
Perhaps the effective altruism brand should be more like the Unilever brand with marketing segmented into multiple ‘product brands’. This could include existing brands like 80,00 Hours and Giving What We Can whilst the academic project becomes “global priorities research” rather than “effective altruism”.
The right name for groups will depend on the target audience and what the message testing reveals. I expect something like “High Impact Careers” or something along those lines may be more attractive to a wider audience than “effective altruism”
I agree that the community should only have one label but the community has multiple goals and is seeking to influence very different target audiences. In each case, we need to use language that appeals to the target audience.
Perhaps the effective altruism brand should be more like the Unilever brand with marketing segmented into multiple ‘product brands’. This could include existing brands like 80,00 Hours and Giving What We Can whilst the academic project becomes “global priorities research” rather than “effective altruism”.
The right name for groups will depend on the target audience and what the message testing reveals. I expect something like “High Impact Careers” or something along those lines may be more attractive to a wider audience than “effective altruism”