EA organizations that have “effective altruism” in their name or make it a key part of their messaging might want to consider de-emphasizing the EA brand, and instead emphasize the specific ideas and causes more. I personally feel interested in rebranding “EA Funds” (which I run) to some other name partly for these reasons.
This makes a lot of sense to me if there’s a cap on donations due to branding, especially for the neartermist funds and if you create a legible LTF fund, then that as well.
How big of a priority is it for the EA Funds plan to grow the donor base to non-EA donors, and on what time scale?
Right now, reaching non-EA donors is not a big priority, and the rebrand is correspondingly pretty far down on my priority list. This may change on a horizon of 1-3 years, though. (Rebranding has some benefits other than reaching non-EA donors, such as reducing reputational risk for the community from making very weird grants.)
This makes a lot of sense to me if there’s a cap on donations due to branding, especially for the neartermist funds and if you create a legible LTF fund, then that as well.
How big of a priority is it for the EA Funds plan to grow the donor base to non-EA donors, and on what time scale?
Right now, reaching non-EA donors is not a big priority, and the rebrand is correspondingly pretty far down on my priority list. This may change on a horizon of 1-3 years, though. (Rebranding has some benefits other than reaching non-EA donors, such as reducing reputational risk for the community from making very weird grants.)