Based on the abstract, that study is based on a survey where they asked people about hypothetical future scenarios. Those surveys are generally considered pretty inaccurate (most people forecast their future decisions poorly) so I wouldn’t put much weight on it.
I have some concerns about animal-welfare labelled meat, that it could be counterproductive. See this study: https://www.tandfonline.com/doi/full/10.1080/21606544.2024.2330552
Based on the abstract, that study is based on a survey where they asked people about hypothetical future scenarios. Those surveys are generally considered pretty inaccurate (most people forecast their future decisions poorly) so I wouldn’t put much weight on it.