This survey item may represent a circumstance under which YouGov estimates would be biased upwards. My understanding is that YouGov uses quota samples of respondents who have opted-in to panel membership through non-random means, such as responses to advertisements and referrals. They do not have access to respondents without internet access, and those who do but are not internet-savvy are also less likely to opt in. If internet savviness is correlated with item response, then we should expect a bias in the point estimate. I would speculate that internet savviness is positively correlated with worrying about AI risk because they understand the issue better (though I could imagine arguments in the opposite direction—e.g., people who are afraid of computers don’t use them).
To give a concrete example, Sturgis and Kuha (2022) report that YouGov’s estimate of problem gambling in the U.K. was far higher than estimates from firms that used probability sampling that can reach people who don’t use the internet, especially when the interviews were conducted in person. The presumed reasons are that online gambling is more addictive and that people at higher risk of problem gambling prefer online gambling to in-person gambling.
This survey item may represent a circumstance under which YouGov estimates would be biased upwards. My understanding is that YouGov uses quota samples of respondents who have opted-in to panel membership through non-random means, such as responses to advertisements and referrals. They do not have access to respondents without internet access, and those who do but are not internet-savvy are also less likely to opt in. If internet savviness is correlated with item response, then we should expect a bias in the point estimate. I would speculate that internet savviness is positively correlated with worrying about AI risk because they understand the issue better (though I could imagine arguments in the opposite direction—e.g., people who are afraid of computers don’t use them).
To give a concrete example, Sturgis and Kuha (2022) report that YouGov’s estimate of problem gambling in the U.K. was far higher than estimates from firms that used probability sampling that can reach people who don’t use the internet, especially when the interviews were conducted in person. The presumed reasons are that online gambling is more addictive and that people at higher risk of problem gambling prefer online gambling to in-person gambling.