Any additional tips for people who ask for charitable donations several times throughout the year?
To avoid donor fatigue and possibly damaging relationships whilst still optimizing for donations:
Limit the number of asks you do per year to only those with the highest expected value.
Ensure that you have many interactions with individuals that don’t involve an ask for each interaction you have that does involve an ask.
Try to discuss effective charity in contexts where it’s clear you’re not asking for a particular donation to a fundraiser, but just happy to answer any questions they might have, and help them choose the charity they want to support.
Try to personalize asks as much as possible and ask in a non-confrontational manner.
Try not to sound repetitive.
Personally thank everyone who donates and do it relatively quickly after they donate.
Great post Kieran! Any additional tips for people who ask for charitable donations several times throughout the year?
Thanks Michael :)
To avoid donor fatigue and possibly damaging relationships whilst still optimizing for donations:
Limit the number of asks you do per year to only those with the highest expected value.
Ensure that you have many interactions with individuals that don’t involve an ask for each interaction you have that does involve an ask.
Try to discuss effective charity in contexts where it’s clear you’re not asking for a particular donation to a fundraiser, but just happy to answer any questions they might have, and help them choose the charity they want to support.
Try to personalize asks as much as possible and ask in a non-confrontational manner.
Try not to sound repetitive.
Personally thank everyone who donates and do it relatively quickly after they donate.