There is a lot of guesswork involved here. How much would it cost for someone, like the CEA, to run a survey to find out how popular perception differs depending on these kinds of names? It would be useful to many of us who are considering branding for EA projects.
I’d guess people’s perception depends a lot on the culture, so it might make sense to do surveys just for your university, your city or your country, but not globally.
Such surveys are easy to do via polls in Facebook groups. Just select a group that resembles your target audience (e.g. scholarship networks etc) and do a quick poll on “We’re thinking of starting a new organisation. What do you associate with these names?”
But the answers to a survey like that wouldn’t be easy interpret. We should give the same message under organization names to group A and group B and see which group is then more likely to endorse the EA movement or commit to taking a concrete altruistic action.
Yes, that might lead to better data, but it also requires more time to set up and a larger sample size. I’d leave it up to whoever does this to decide how much time they want to invest and which method to choose.
There is a lot of guesswork involved here. How much would it cost for someone, like the CEA, to run a survey to find out how popular perception differs depending on these kinds of names? It would be useful to many of us who are considering branding for EA projects.
I’d guess people’s perception depends a lot on the culture, so it might make sense to do surveys just for your university, your city or your country, but not globally.
Such surveys are easy to do via polls in Facebook groups. Just select a group that resembles your target audience (e.g. scholarship networks etc) and do a quick poll on “We’re thinking of starting a new organisation. What do you associate with these names?”
But the answers to a survey like that wouldn’t be easy interpret. We should give the same message under organization names to group A and group B and see which group is then more likely to endorse the EA movement or commit to taking a concrete altruistic action.
Yes, that might lead to better data, but it also requires more time to set up and a larger sample size. I’d leave it up to whoever does this to decide how much time they want to invest and which method to choose.