Somehow I didn’t even realise there were fully-vegan services, thanks for pointing it out! There’s definitely some good benefits to it, slight downside is that my initial scan puts them as ~1.5x base cost of Gousto, so there’s a tradeoff there. I will consider this more.
The gift option might be cool even independently of this sort of trial, esp. with Christmas gift for Veganuary, as you mention.
Very good idea on the info campaign, and the further study. Would definitely require a closer collaboration with the kit service, for them to monitor which boxes are for which trial participants, this might be another point in favour of choosing a fully-vegan service.
For the final point, I’ve added comparisons to the ‘Cost-Effectiveness Estimates’ section. The midpoint of 19 SAD/$ is below these estimates, but the optimistic case of 49 SAD/$ is comparable with some of them.
I notice that your assessments make the intervention on par with “Securing Scale-up Funding for Alternative Proteins”, which passed the bar for being recommended for AIM, which is encouraging. Given the uncertainty in the estimates, there seems to be significant Information Value from trying this at a smaller scale, and seeing what the data says.
At ~£4-6K it doesn’t seem impossible to find a small-grant funder supporting it. Some ideas for alternative or additional funding sources include:
If you partner with an existing meal-kit service, they may be interested in co-financing the experiment, since it, as previously mentioned, basically provides them with free advertisements.
You could also ask people to refer participants in exchange for some co-payment, e.g. 25%. This would enable people to get their friends a month of food at a 75% discount, while also filtering for people who are a bit more invested and likely to be aligned.
Again, Veganuary might be helpful in finding funding sources or in marketing the project to find suitable referrals.
Faunalytics may be interested in helping with study design and implementation, and potentially helping find funding sources.
Since AIM recommended comparable interventions, they may be interested in helping or advising on this project.
Just getting in contact with these various organizations to bounce the idea would also give you an opportunity for additional feedback!
Thanks for engaging!
Somehow I didn’t even realise there were fully-vegan services, thanks for pointing it out! There’s definitely some good benefits to it, slight downside is that my initial scan puts them as ~1.5x base cost of Gousto, so there’s a tradeoff there. I will consider this more.
The gift option might be cool even independently of this sort of trial, esp. with Christmas gift for Veganuary, as you mention.
Very good idea on the info campaign, and the further study. Would definitely require a closer collaboration with the kit service, for them to monitor which boxes are for which trial participants, this might be another point in favour of choosing a fully-vegan service.
For the final point, I’ve added comparisons to the ‘Cost-Effectiveness Estimates’ section. The midpoint of 19 SAD/$ is below these estimates, but the optimistic case of 49 SAD/$ is comparable with some of them.
Thanks, the comparisons are very helpful.
I notice that your assessments make the intervention on par with “Securing Scale-up Funding for Alternative Proteins”, which passed the bar for being recommended for AIM, which is encouraging. Given the uncertainty in the estimates, there seems to be significant Information Value from trying this at a smaller scale, and seeing what the data says.
At ~£4-6K it doesn’t seem impossible to find a small-grant funder supporting it. Some ideas for alternative or additional funding sources include:
If you partner with an existing meal-kit service, they may be interested in co-financing the experiment, since it, as previously mentioned, basically provides them with free advertisements.
You could also ask people to refer participants in exchange for some co-payment, e.g. 25%. This would enable people to get their friends a month of food at a 75% discount, while also filtering for people who are a bit more invested and likely to be aligned.
Again, Veganuary might be helpful in finding funding sources or in marketing the project to find suitable referrals.
Faunalytics may be interested in helping with study design and implementation, and potentially helping find funding sources.
Since AIM recommended comparable interventions, they may be interested in helping or advising on this project.
Just getting in contact with these various organizations to bounce the idea would also give you an opportunity for additional feedback!
Best of luck!