Hello fellow altruists! I wanted to update you on the free animal welfare app I’m co-founding, HumaneCheck—which lets grocery shoppers scan product barcodes for animal welfare grades, and nudges them toward plant-based & more humane alternatives in-store, nearby & for delivery. We’re the Yuka for animal welfare!
After receiving support from Farm Forward and The Pollination Project, we launched a Kickstarter and have so far raised over $13K + been awarded a “Project We Love” badge.
The app is an evidence-based innovation that aims to reform our food system and reduce animal suffering—but not via “all or nothing” vegan messaging (which most of the movement adheres to). The data shows this is counterproductive: *<4% of the population is vegan *Meat consumption is skyrocketing *Plant-based consumption is nosediving (see Beyond Meat’s stock) *Extensive evidence showing people hate the words “vegan” & “plant-based”—and using them perpetuates a perception of radicalism among the movement *Billions of people globally cannot afford a green diet *Some plant-based options are healthy, some are not—we should not be advocating for a switch at the expense of our health *Cultural barriers blocking a fully plant-based food system
We also respectfully disagree with a movement mandate to only support corporate campaigning (vs. consumer technology) - since corporate campaigns are bound to fail if we cannot demonstrate demand.
Please help us get the word out so we can build a better food system for people, animals and planet. Thank you!
HumaneCheck: App Scans Barcodes for Animal Welfare Info
Hello fellow altruists! I wanted to update you on the free animal welfare app I’m co-founding, HumaneCheck—which lets grocery shoppers scan product barcodes for animal welfare grades, and nudges them toward plant-based & more humane alternatives in-store, nearby & for delivery. We’re the Yuka for animal welfare!
After receiving support from Farm Forward and The Pollination Project, we launched a Kickstarter and have so far raised over $13K + been awarded a “Project We Love” badge.
https://www.kickstarter.com/projects/496302772/humanecheck-scan-barcodes-for-animal-welfare-grades?ref=user_menu
The app is an evidence-based innovation that aims to reform our food system and reduce animal suffering—but not via “all or nothing” vegan messaging (which most of the movement adheres to). The data shows this is counterproductive:
*<4% of the population is vegan
*Meat consumption is skyrocketing
*Plant-based consumption is nosediving (see Beyond Meat’s stock)
*Extensive evidence showing people hate the words “vegan” & “plant-based”—and using them perpetuates a perception of radicalism among the movement
*Billions of people globally cannot afford a green diet
*Some plant-based options are healthy, some are not—we should not be advocating for a switch at the expense of our health
*Cultural barriers blocking a fully plant-based food system
We also respectfully disagree with a movement mandate to only support corporate campaigning (vs. consumer technology) - since corporate campaigns are bound to fail if we cannot demonstrate demand.
Please help us get the word out so we can build a better food system for people, animals and planet. Thank you!