I understand that you are worried about chicken and fish consumption. I have no knowledge about why these charts are the way they are, or why people in the UK consume twice as much chicken as those in Germany. It’s also difficult to guess the impact of Veganuary in these trends. Insofar, I find the charts a bit distracting.
What I intended to say with my comment is that Veganuary has clearly visible impacts around me: when I go shopping, when I see ads, when I eat out. This seems to correlate with a general trend of seeing more vegan products, brands, and menu choices. Maybe the general trend that I identified is similarly distracting as your chicken and fish charts… yet it does seem to be something that Veganuary directly works on and influences.
I suspect that you brought up the chicken and fish charts because you worry about shifts in consumption from larger animals to higher numbers of small animals. This is a real possibility, but I would be wary of accusing Veganuary to cause such a shift, without good evidence. I grant that Veganuary tries to appeal to a broad range of people with various reasons for reducing meat consumption, including climate reasons which might cause a shift away from ruminants. But I recall there was a lot of Veganuary content around animal welfare. Personally, Veganuary shifted my views to care more about animals.
Animal welfare seems to be the main participant motivation. Here’s a figure from the 2023 survey report:
Taking a step back, it’s a little sad that this article feels so hostile towards Veganuary, and shows Veganuary in a bad light primarily because of discounts and back-of-the-envelope numbers that seem quite arbitrary. I see a lot less competition than you do between Veganuary and work on shrimp welfare or cage-free campaigns. On the contrary, people who have participated in Veganuary are likely more receptive for that type of work, and this is a benefit that we won’t find in CEAs ;-)
Thanks for the response!
I understand that you are worried about chicken and fish consumption. I have no knowledge about why these charts are the way they are, or why people in the UK consume twice as much chicken as those in Germany. It’s also difficult to guess the impact of Veganuary in these trends. Insofar, I find the charts a bit distracting.
What I intended to say with my comment is that Veganuary has clearly visible impacts around me: when I go shopping, when I see ads, when I eat out. This seems to correlate with a general trend of seeing more vegan products, brands, and menu choices. Maybe the general trend that I identified is similarly distracting as your chicken and fish charts… yet it does seem to be something that Veganuary directly works on and influences.
I suspect that you brought up the chicken and fish charts because you worry about shifts in consumption from larger animals to higher numbers of small animals. This is a real possibility, but I would be wary of accusing Veganuary to cause such a shift, without good evidence. I grant that Veganuary tries to appeal to a broad range of people with various reasons for reducing meat consumption, including climate reasons which might cause a shift away from ruminants. But I recall there was a lot of Veganuary content around animal welfare. Personally, Veganuary shifted my views to care more about animals.
Animal welfare seems to be the main participant motivation. Here’s a figure from the 2023 survey report:
Taking a step back, it’s a little sad that this article feels so hostile towards Veganuary, and shows Veganuary in a bad light primarily because of discounts and back-of-the-envelope numbers that seem quite arbitrary. I see a lot less competition than you do between Veganuary and work on shrimp welfare or cage-free campaigns. On the contrary, people who have participated in Veganuary are likely more receptive for that type of work, and this is a benefit that we won’t find in CEAs ;-)