It appears that some efforts that started off with a blended product ended up going with just a plant-based product (e.g., The Better Meat Co., Tyson Foods). Anecdotally, it appears that the approach might make the products less appealing to both meat eaters and meat reducers. Tyson Foods also included egg in its “plant-based” line and then dropped it due to backlash. See link.
It appears that some efforts that started off with a blended product ended up going with just a plant-based product (e.g., The Better Meat Co., Tyson Foods). Anecdotally, it appears that the approach might make the products less appealing to both meat eaters and meat reducers. Tyson Foods also included egg in its “plant-based” line and then dropped it due to backlash. See link.
https://www.foodnavigator-usa.com/Article/2020/12/07/From-made-with-plants-to-plant-based-Tyson-eliminates-eggs-from-Raised-Rooted-nuggets-drops-blended-burger