In 2024, we have only sponsored AVA D.C. at a lower sponsorship level and we currently don’t plan to sponsor any further events, as we believe that we are unlikely to benefit from them in a cost-effective way anymore. We sponsored a few more events in 2023 as we were getting started and needed to reach our audience faster. All event sponsorships were expensed by our co-founder Constance, which was lucky for us, as she would have planned to support these events either way and we were able to benefit from the exposure.
In case you are referring to our (co-)organized events, such as those outlined in the post—in this year, event organizing took ~8-9% of our staff costs. We started running more events in late 2023 as informed by our community user interviews and have seen good traction with them in terms of attendance and satisfaction. We think these lead metrics are somewhat promising, but this is one of our program points we are re-evaluating more thoroughly, especially with our end of year community survey, as we don’t yet have a clear understanding of how they translate into impact. Currently, running (as many or more) events is relatively lower on our priority list.
In 2024, we have only sponsored AVA D.C. at a lower sponsorship level and we currently don’t plan to sponsor any further events, as we believe that we are unlikely to benefit from them in a cost-effective way anymore. We sponsored a few more events in 2023 as we were getting started and needed to reach our audience faster. All event sponsorships were expensed by our co-founder Constance, which was lucky for us, as she would have planned to support these events either way and we were able to benefit from the exposure.
In case you are referring to our (co-)organized events, such as those outlined in the post—in this year, event organizing took ~8-9% of our staff costs. We started running more events in late 2023 as informed by our community user interviews and have seen good traction with them in terms of attendance and satisfaction. We think these lead metrics are somewhat promising, but this is one of our program points we are re-evaluating more thoroughly, especially with our end of year community survey, as we don’t yet have a clear understanding of how they translate into impact. Currently, running (as many or more) events is relatively lower on our priority list.