‘anticipatory’ if it is directly tied to a specific policy proposal or project we want to implement (‘we need to persuade everyone of the risk, so they understand the need to implement this specific governance solution’),
‘environment-shaping’ (aimed at shaping key actors’ norms and/or perceptions), if we do not have a strong sense of what policy we want to see adopted, but we would like to inform these actors to come up with the right choices themselves, once convinced.
(apologies for very delayed reply)
Broadly, I’d see this as:
‘anticipatory’ if it is directly tied to a specific policy proposal or project we want to implement (‘we need to persuade everyone of the risk, so they understand the need to implement this specific governance solution’),
‘environment-shaping’ (aimed at shaping key actors’ norms and/or perceptions), if we do not have a strong sense of what policy we want to see adopted, but we would like to inform these actors to come up with the right choices themselves, once convinced.