Thank you, interesting. My takeaway is that the issue of protein choice is more complicated and less evidenced than sometimes presented—although I still believe PCT parity will make the transition way easier. It also updates me towards increased necessity of “cultural work”, i.e. behavioral change advocacy even in a possible scenario where we can reach PTC parity within the next years. For the movement, that could e.g. mean to test many different strategies to influence a variety of non-vegan consumer target groups to reduce or replace some of their diet.
Thanks for reading, Jonas! I think these are pretty reasonable takeaways. I’d only add that it’d be useful to define for yourself what PTC actually, concretely mean. Also, I don’t think many folks believe we’ll reach some standard of PTC parity across most animal-products within ~5 years, if that’s roughly what you mean by “the next years.”
Thank you, interesting. My takeaway is that the issue of protein choice is more complicated and less evidenced than sometimes presented—although I still believe PCT parity will make the transition way easier. It also updates me towards increased necessity of “cultural work”, i.e. behavioral change advocacy even in a possible scenario where we can reach PTC parity within the next years. For the movement, that could e.g. mean to test many different strategies to influence a variety of non-vegan consumer target groups to reduce or replace some of their diet.
Thanks for reading, Jonas! I think these are pretty reasonable takeaways. I’d only add that it’d be useful to define for yourself what PTC actually, concretely mean. Also, I don’t think many folks believe we’ll reach some standard of PTC parity across most animal-products within ~5 years, if that’s roughly what you mean by “the next years.”