Late to the party, but just wanted to say that this is fantastic work. I take off my non-existent hat and do a very deep and respectful bow. It immediately changed my thinking. I have for a while bought into the PTC framework, intuitively and without much reflection. Now I realize that it’s more complicated.
I think these are important and crucial insights. I do remain convinced that PTC matters, at least in the long run. Extraordinary claims require extraordinary evidence, and it would indeed be extraordinary if price, taste and convenience did not matter at all (or a lot) for food choice. (not saying you’re claiming that, but just making it clear)
But it’s clear from the evidence presented here that it’s far from enough. One thing is cultural affinity and identity connected to meat, another issue is the power of special interests and the meat and dairy industry. And more. Meat and dairy won’t go away even if we get very good alternatives up and running.
For me, these insights call for old-fashioned moralistic abolitionism: Let’s remember to keep saying that eating animal products is wrong and gross. Probably does more to change norms in the long run than just saying non-animal alternatives are just as good.
Late to the party, but just wanted to say that this is fantastic work. I take off my non-existent hat and do a very deep and respectful bow. It immediately changed my thinking. I have for a while bought into the PTC framework, intuitively and without much reflection. Now I realize that it’s more complicated.
I think these are important and crucial insights. I do remain convinced that PTC matters, at least in the long run. Extraordinary claims require extraordinary evidence, and it would indeed be extraordinary if price, taste and convenience did not matter at all (or a lot) for food choice. (not saying you’re claiming that, but just making it clear)
But it’s clear from the evidence presented here that it’s far from enough. One thing is cultural affinity and identity connected to meat, another issue is the power of special interests and the meat and dairy industry. And more. Meat and dairy won’t go away even if we get very good alternatives up and running.
For me, these insights call for old-fashioned moralistic abolitionism: Let’s remember to keep saying that eating animal products is wrong and gross. Probably does more to change norms in the long run than just saying non-animal alternatives are just as good.
Thank you so much; I’m so glad you found the paper valuable!