Hi Jacob! This report mentioned a couple of times that consumers don’t necessarily believe plant-based meats are taste-competitive with animal meats, even if they are specifically instructed to consider situations where they are. Do you know if there’s any research into whether “taste tests” of theoretically-taste-competitive plant-based meats increase subsequent demand for plant-based meats (and/or decrease subsequent demand for animal-based meats) for participants in the taste tests?
Hi Jacob! This report mentioned a couple of times that consumers don’t necessarily believe plant-based meats are taste-competitive with animal meats, even if they are specifically instructed to consider situations where they are. Do you know if there’s any research into whether “taste tests” of theoretically-taste-competitive plant-based meats increase subsequent demand for plant-based meats (and/or decrease subsequent demand for animal-based meats) for participants in the taste tests?
Hi Francis, I don’t think there’s much work on this, although I do believe an advocacy group tried this but found the results underwhelming.