I could even imagine PTC parity being enough to cause fairly widespread adoption in the longer run (how much and how long? I don’t know) without further push, besides the usual marketing companies will do anyway, and preventing legislation against plant-based meat. We might expect adoption to mostly occur between generations instead of within generations, because it’s hard to change people’s habits and prejudices (e.g. food neophobia or against unnatural food) and norms, but new generations will grow up exposed to plant-based meat, so it will seem more normal to them. Like Max Planck said about progress in science:
A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.
In the UCLA study, unfamiliarity was also one of the main reasons (39%) for not even trying the Impossible option (table 23 in Malan’s PhD thesis).
That being said, I expect conservatives to be much more resistant to plant-based meats than liberals or others left of center, and could probably hold out for a long time. Plant-based meat becoming (more) partisan could spread its adoption among liberals but limit its adoption among conservatives.
I could even imagine PTC parity being enough to cause fairly widespread adoption in the longer run (how much and how long? I don’t know) without further push, besides the usual marketing companies will do anyway, and preventing legislation against plant-based meat. We might expect adoption to mostly occur between generations instead of within generations, because it’s hard to change people’s habits and prejudices (e.g. food neophobia or against unnatural food) and norms, but new generations will grow up exposed to plant-based meat, so it will seem more normal to them. Like Max Planck said about progress in science:
In the UCLA study, unfamiliarity was also one of the main reasons (39%) for not even trying the Impossible option (table 23 in Malan’s PhD thesis).
That being said, I expect conservatives to be much more resistant to plant-based meats than liberals or others left of center, and could probably hold out for a long time. Plant-based meat becoming (more) partisan could spread its adoption among liberals but limit its adoption among conservatives.