Just a quick comment to add to what Jacob said—my intuition is if I am currently using A, and B appears which seems the same, then I will not switch because I already know A and am used to A, and people I have personal relations with are selling me A etc… For me to switch, B must be much better; in this case, plant-based causes less suffering, but how much do people care about this, compared to signalling and such? Seems intuitive to me that to make the shift, additional campaigns need to be made to make this a clear-cut change, it will not happen 100% by default.
Just a quick comment to add to what Jacob said—my intuition is if I am currently using A, and B appears which seems the same, then I will not switch because I already know A and am used to A, and people I have personal relations with are selling me A etc… For me to switch, B must be much better; in this case, plant-based causes less suffering, but how much do people care about this, compared to signalling and such? Seems intuitive to me that to make the shift, additional campaigns need to be made to make this a clear-cut change, it will not happen 100% by default.