For what it’s worth – Giving What We Can also noticed a bump in pledges that came from The Life You Can Save book relaunch (and people specifying that is how they found out). There’s often spill over like this that isn’t directly tracked by the organisation doing the multiplying.
Thanks for this data point Luke! It’s a good reminder that counterfactuals work both ways for multiplier orgs. Sometimes we count money that would have been donated counterfactually (overestimating our impact), but sometimes there are donations we don’t count that wouldn’t have happened if we didn’t exist (underestimating our impact).
Also worth noting that sometimes the spillover effect is in an area that isn’t the multiplier orgs main focus. For instance, I’d also expect the book relaunch to help 80K which gets a nice discussion, but that’s not anything TLYCS will capture in its metrics.
For what it’s worth – Giving What We Can also noticed a bump in pledges that came from The Life You Can Save book relaunch (and people specifying that is how they found out). There’s often spill over like this that isn’t directly tracked by the organisation doing the multiplying.
Thanks for this data point Luke! It’s a good reminder that counterfactuals work both ways for multiplier orgs. Sometimes we count money that would have been donated counterfactually (overestimating our impact), but sometimes there are donations we don’t count that wouldn’t have happened if we didn’t exist (underestimating our impact).
Also worth noting that sometimes the spillover effect is in an area that isn’t the multiplier orgs main focus. For instance, I’d also expect the book relaunch to help 80K which gets a nice discussion, but that’s not anything TLYCS will capture in its metrics.