First to clarify, yes most of the general public haven’t heard of EA, and many haven’t made the connection with FTX.
I think EA’s brand has mainly been damaged among what you could call the chattering classes. But I think that is a significant cost.
It’s also damaged in the sense that if you search for it online you find a lot more negative stuff now.
On the question about comparisons, unfortunately I don’t have a comprehensive answer.
Part of my thinking is that early on I thought EA wasn’t a good public facing brand. Then things went better than I expected for a while. But then after EA actually got serious negative attention, it seemed like the old worries were correct after all.
My impression is that many (almost all?) face large scandals eventually, but it doesn’t always stick in the way it was sticking with EA.
First to clarify, yes most of the general public haven’t heard of EA, and many haven’t made the connection with FTX.
I think EA’s brand has mainly been damaged among what you could call the chattering classes. But I think that is a significant cost.
It’s also damaged in the sense that if you search for it online you find a lot more negative stuff now.
On the question about comparisons, unfortunately I don’t have a comprehensive answer.
Part of my thinking is that early on I thought EA wasn’t a good public facing brand. Then things went better than I expected for a while. But then after EA actually got serious negative attention, it seemed like the old worries were correct after all.
My impression is that many (almost all?) face large scandals eventually, but it doesn’t always stick in the way it was sticking with EA.
I’m also sympathetic to Holden’s comments.