I don’t really have a concrete answer for you, however I am also interested in this topic and have some resources which may be of use to you, namely this article by Social Change Lab on how philanthropists can support social movements, and this forum post, along with the other posts of the series, on how EA can incorporate an “abolitionist” frame of animal advocacy alongside the current advocacy strategies that are more canonical in the EA movement currently (more quantifiable/measurable and “welfarist”), and this post of that series provides some potential avenues for animal advocacy from a more “abolitionist” outlook which may potentially prove to be effective. On top of this there is another forum post about promoting Monitoring, Evaluation and Learning within the broader animal advocacy movement where it generally lacks relative to the more “EA-aligned” animal advocacy.
Maybe this is a bit of an aside (though still probably relevant), but I have been involved in the Plant-Based Universities campaign at my university over the past year (so I may be a little biased here) and this is one initiative which is not exactly aiming to change peoples’ attitudes towards animals and veganism directly, but which aims to make change on the institutional level, yet a large part of this does still involves individual outreach among students. This campaign, although it seeks transformative (as opposed to incremental) change, is still in some sense quantifiable as you can see how many universities have transitioned (though of course the broader aim is to bring about a societal shift in attitudes, which is more difficult to quantify yet undoubtedly holds much positive value). There exists a similar initiative in the US in Allied Scholars for Animal Protection (though they also focus on many other initiatives too).
Hopefully this is of value to you, even if I kind of danced around an actual answer to your question.
I don’t really have a concrete answer for you, however I am also interested in this topic and have some resources which may be of use to you, namely this article by Social Change Lab on how philanthropists can support social movements, and this forum post, along with the other posts of the series, on how EA can incorporate an “abolitionist” frame of animal advocacy alongside the current advocacy strategies that are more canonical in the EA movement currently (more quantifiable/measurable and “welfarist”), and this post of that series provides some potential avenues for animal advocacy from a more “abolitionist” outlook which may potentially prove to be effective. On top of this there is another forum post about promoting Monitoring, Evaluation and Learning within the broader animal advocacy movement where it generally lacks relative to the more “EA-aligned” animal advocacy.
Maybe this is a bit of an aside (though still probably relevant), but I have been involved in the Plant-Based Universities campaign at my university over the past year (so I may be a little biased here) and this is one initiative which is not exactly aiming to change peoples’ attitudes towards animals and veganism directly, but which aims to make change on the institutional level, yet a large part of this does still involves individual outreach among students. This campaign, although it seeks transformative (as opposed to incremental) change, is still in some sense quantifiable as you can see how many universities have transitioned (though of course the broader aim is to bring about a societal shift in attitudes, which is more difficult to quantify yet undoubtedly holds much positive value). There exists a similar initiative in the US in Allied Scholars for Animal Protection (though they also focus on many other initiatives too).
Hopefully this is of value to you, even if I kind of danced around an actual answer to your question.
This is a fantastic answer, thank you!
No problem at all :)