I’d note that vegan outreach, as defined in your post,[1] is only one type of demand-reduction strategy that could be employed. Other options might include direct advocacy with the goal of reducing the listener’s meat consumption, advocacy for meat taxes to force consumers to partially internalize welfare and environmental costs (driving down demand), and so on.
The “[m]any vegans” to whom your first paragraph refers may be disposed to vegan outreach over other forms of demand reduction for ideological reasons rather than because they view them as more effective per dollar spent. (Or maybe they do believe other demand-reduction strategies are less effective.) Based on what we know about behavior change more generally, I would guess that getting four people to reduce meat consumption by 25% would be easier than persuading one to reduce it by 100% -- but I could easily be wrong.
That being said, my starting point would be that your money would go further in middle-income countries, both because work there is cheaper and because less of the population potentially open to veganism may have been exposed to the message yet.
I’d note that vegan outreach, as defined in your post,[1] is only one type of demand-reduction strategy that could be employed. Other options might include direct advocacy with the goal of reducing the listener’s meat consumption, advocacy for meat taxes to force consumers to partially internalize welfare and environmental costs (driving down demand), and so on.
The “[m]any vegans” to whom your first paragraph refers may be disposed to vegan outreach over other forms of demand reduction for ideological reasons rather than because they view them as more effective per dollar spent. (Or maybe they do believe other demand-reduction strategies are less effective.) Based on what we know about behavior change more generally, I would guess that getting four people to reduce meat consumption by 25% would be easier than persuading one to reduce it by 100% -- but I could easily be wrong.
That being said, my starting point would be that your money would go further in middle-income countries, both because work there is cheaper and because less of the population potentially open to veganism may have been exposed to the message yet.
I.e., “direct advocacy to individual members of the public with the aim of persuading them to become vegan.”