Summary of this post (feel free to suggest edits!): Pax Fauna recently completed an 18-month study on messaging around accelerating away from animal farming in the US. The study involved literature reviews, interviews with meat eaters, and focus groups and online surveys to test messaging.
They found that most advocacy focuses on the animal, human health, and environmental harms of animal farming. However the biggest barrier to action for many people tended to be “futility”—the feeling that their actions didn’t matter, because even if they changed, the world wouldn’t.
Based on this, they suggest reframing messaging to focus on how we as a society / species are always evolving and progressive forwards, and that evolving beyond animal farming is something we can do, should do, and already are doing. They also suggest refocusing strategy around this—eg. focusing on advocacy for pro-animal policies, as opposed to asking consumers to make individual changes to their food choices.
(This will appear in this week’s forum summary. If you’d like to see more summaries of top EA and LW forum posts, check out the Weekly Summaries series.)
Looks great! And to be nitpicky here’s an alternative third paragraph:
Based on this, they suggest reframing messaging to focus on how we as a society / species are always evolving and progressive forwards, and that evolving beyond animal farming is something we can do, should do, and already are doing. They also suggest refocusing strategy around this—eg. focusing on advocacy for pro-animal policies, as opposed to asking consumers to make individual changes to their food choices.
Summary of this post (feel free to suggest edits!):
Pax Fauna recently completed an 18-month study on messaging around accelerating away from animal farming in the US. The study involved literature reviews, interviews with meat eaters, and focus groups and online surveys to test messaging.
They found that most advocacy focuses on the animal, human health, and environmental harms of animal farming. However the biggest barrier to action for many people tended to be “futility”—the feeling that their actions didn’t matter, because even if they changed, the world wouldn’t.
Based on this, they suggest reframing messaging to focus on how we as a society / species are always evolving and progressive forwards, and that evolving beyond animal farming is something we can do, should do, and already are doing. They also suggest refocusing strategy around this—eg. focusing on advocacy for pro-animal policies, as opposed to asking consumers to make individual changes to their food choices.
(This will appear in this week’s forum summary. If you’d like to see more summaries of top EA and LW forum posts, check out the Weekly Summaries series.)
Looks great! And to be nitpicky here’s an alternative third paragraph:
Based on this, they suggest reframing messaging to focus on how we as a society / species are always evolving and progressive forwards, and that evolving beyond animal farming is something we can do, should do, and already are doing. They also suggest refocusing strategy around this—eg. focusing on advocacy for pro-animal policies, as opposed to asking consumers to make individual changes to their food choices.
Thanks, will do :)