Would you say your skepticism is mainly tied into the specific framing of “offsetting” as opposed to just donating? How would your answer change if the offset framing was dropped and it was just a plain donation ask?
I was surprised (and I assume Farmkind was too) that the Rethink survey found specifically contrasting donations against diet change didn’t have any positive effect. If that pans out in the real world and the Veganuary offsetting campaign doesn’t have better results than Farmkind’s normal donation asks, I wonder how different it would seem to folks to just have an identity around donating as “membership” in the movement, similar to the NRA, Sierra Club, and other mass membership movement organizations.
They are clearly different but Ben’s point is interesting because historically, the movement for political lesbianism treated sexual orientation like meat craving.