Executive summary: In 2024, the Animal Welfare League (AWL) expanded its farm animal welfare initiatives across Africa, securing corporate cage-free commitments, engaging egg producers, launching consumer awareness campaigns, and advancing research and policy. In 2025, AWL plans to scale its impact by expanding its cage-free directory, conducting pan-African research, and strengthening corporate and government collaborations.
Key points:
Corporate and Producer Engagement: Secured three 100% cage-free commitments in Ghana, engaged 61 new egg producers, and expanded advocacy across South Africa, Egypt, Morocco, and Ghana, impacting over 1.2 million hens.
Research and Policy Development: Conducted studies on poultry economics, consumer attitudes toward animal welfare, and school children’s awareness; partnered with the Ghana Standards Authority to develop the country’s first poultry welfare standards.
Consumer Awareness and Public Outreach: Launched a media campaign with a pilot advertisement video and gained national TV coverage; social media campaigns generated 54,000+ impressions.
Organizational Growth and Training: Strengthened its advisory board, enhanced staff training in leadership and corporate outreach, and led international training for African animal advocates.
2025 Goals: Expand the cage-free directory into new African countries, conduct pan-African research, secure additional corporate commitments, and continue policy advocacy efforts.
Funding and Collaboration Needs: Raised 80% of its 2025 budget but faces a $50,000 funding gap; invites donors, researchers, and organizations to support its work in preventing farm animal suffering in Africa.
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Executive summary: In 2024, the Animal Welfare League (AWL) expanded its farm animal welfare initiatives across Africa, securing corporate cage-free commitments, engaging egg producers, launching consumer awareness campaigns, and advancing research and policy. In 2025, AWL plans to scale its impact by expanding its cage-free directory, conducting pan-African research, and strengthening corporate and government collaborations.
Key points:
Corporate and Producer Engagement: Secured three 100% cage-free commitments in Ghana, engaged 61 new egg producers, and expanded advocacy across South Africa, Egypt, Morocco, and Ghana, impacting over 1.2 million hens.
Research and Policy Development: Conducted studies on poultry economics, consumer attitudes toward animal welfare, and school children’s awareness; partnered with the Ghana Standards Authority to develop the country’s first poultry welfare standards.
Consumer Awareness and Public Outreach: Launched a media campaign with a pilot advertisement video and gained national TV coverage; social media campaigns generated 54,000+ impressions.
Organizational Growth and Training: Strengthened its advisory board, enhanced staff training in leadership and corporate outreach, and led international training for African animal advocates.
2025 Goals: Expand the cage-free directory into new African countries, conduct pan-African research, secure additional corporate commitments, and continue policy advocacy efforts.
Funding and Collaboration Needs: Raised 80% of its 2025 budget but faces a $50,000 funding gap; invites donors, researchers, and organizations to support its work in preventing farm animal suffering in Africa.
This comment was auto-generated by the EA Forum Team. Feel free to point out issues with this summary by replying to the comment, and contact us if you have feedback.