Canva strikes me as something other than “classic” Profit for Good (at least as I’ve understood it). That understanding has involved the vast majority of profits / enterprise value being devoted to charitable purposes, which in turn makes it nearly impossible to secure sufficient traditional venture capital interest. Canva has been able to attract plenty of VC interest, so doesn’t strike me as very relevant to the “classic” model as I understand it.
Moreover, from a glance at its homepage, it doesn’t seem to me that Canva is marketing heavily on its charitable pledge. (From a consumer perspective, I haven’t been aware of Bosch doing so either, despite owning one of their dishwashers). So I don’t have an update here on the extent to which advertising a corporation’s very strong charitable commitment would radically affect consumer choice.
Canva strikes me as something other than “classic” Profit for Good (at least as I’ve understood it). That understanding has involved the vast majority of profits / enterprise value being devoted to charitable purposes, which in turn makes it nearly impossible to secure sufficient traditional venture capital interest. Canva has been able to attract plenty of VC interest, so doesn’t strike me as very relevant to the “classic” model as I understand it.
Moreover, from a glance at its homepage, it doesn’t seem to me that Canva is marketing heavily on its charitable pledge. (From a consumer perspective, I haven’t been aware of Bosch doing so either, despite owning one of their dishwashers). So I don’t have an update here on the extent to which advertising a corporation’s very strong charitable commitment would radically affect consumer choice.
Indeed; seems more like founding to give.