Naïve question: Do you know if there is data on YouTube’s potential to convert to highly engaged EAs that would not otherwise convert? I think YouTube is worth testing, but if there is little data already I would be interested to see anything on conversion or even proxies for it. I know 80k hrs is rigorous so they probably have some hypothesis it can work out, or maybe they have hard evidence.
I haven’t found anything about how much YouTube converts people to highly engaged EAs. I also haven’t seen anything about what actually motivates people to be highly engaged in EA either. That said, I did just find this article from 80,000 Hours, which discusses how the organization moved away from ads and sponsorships but started to focus more on making their own videos. As such, it’s probably not too unlikely we’ll have a good answer from them in the near future.
Naïve question: Do you know if there is data on YouTube’s potential to convert to highly engaged EAs that would not otherwise convert? I think YouTube is worth testing, but if there is little data already I would be interested to see anything on conversion or even proxies for it. I know 80k hrs is rigorous so they probably have some hypothesis it can work out, or maybe they have hard evidence.
I haven’t found anything about how much YouTube converts people to highly engaged EAs. I also haven’t seen anything about what actually motivates people to be highly engaged in EA either. That said, I did just find this article from 80,000 Hours, which discusses how the organization moved away from ads and sponsorships but started to focus more on making their own videos. As such, it’s probably not too unlikely we’ll have a good answer from them in the near future.