Thank you for sharing and congratulations! :) I’m guessing the majority of the counterfactual impact of your substack comes from the content itself and not the income—what’s your thinking about how they interact in practice? Does the paywall net reduce reach, are paying readers more committed etc?
The Substack algorithm and bestseller list highlights writers who bring in paid subscribers (it’s their business model). So my aim is to grow it large enough to benefit from the Matthew effect. Once it’s in the top 100 it will receive even more attention, which will hopefully bring more attention to animal welfare, so the income the newsletter generates is really more of a means to an end. But a welcome one of course!
The newsletter will also work in tandem with two books, one on farm animals that I completed a while ago and hopefully appears in early 2028, and one on shrimps that I aim to complete by February. I hope that they’ll change the minds of many, but it’s of course hard to predict.
Thank you for sharing and congratulations! :)
I’m guessing the majority of the counterfactual impact of your substack comes from the content itself and not the income—what’s your thinking about how they interact in practice?
Does the paywall net reduce reach, are paying readers more committed etc?
Hi Simon,
Thanks! :)
The Substack algorithm and bestseller list highlights writers who bring in paid subscribers (it’s their business model). So my aim is to grow it large enough to benefit from the Matthew effect. Once it’s in the top 100 it will receive even more attention, which will hopefully bring more attention to animal welfare, so the income the newsletter generates is really more of a means to an end. But a welcome one of course!
The newsletter will also work in tandem with two books, one on farm animals that I completed a while ago and hopefully appears in early 2028, and one on shrimps that I aim to complete by February. I hope that they’ll change the minds of many, but it’s of course hard to predict.